A number of clients over the years have come to us wanting to create a new digital service for their customers. Clients such as Goldman Sachs Asset Management, Lombard Odier Investment Managers and Brunswick Group. Often this has involved providing timely knowledge and insights to their community. Investment in ambitious projects such as these can have big implications for an organisation and so we have refined an approach that can provide an evidence base to help get buy in.
In days rather than weeks and months we define metrics for success, map the content landscape and business processes and prioritise user needs and journeys. The end result is a web-based prototype designed to validate the use case by putting it into the hands of real users and internal stakeholders.